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BENCHMARK

Where is your app in the 2026 market?

Enter the numbers you already know from your store consoles or your dashboard. The tool places each one against the published 2026 benchmarks, then shows what stage that puts you on with Orca and what the store commission is costing you at that size. These are public industry figures, not Orca's own data, and nothing you type leaves your browser.

Apps in the data
130K+
two 2026 reports
Median at 1 year
$72
monthly revenue
Reach $10K
4.6%
within two years

01 · YOUR NUMBERS

Five metrics, five benchmarks.

MARKET BENCHMARK

Public 2026 benchmarks, not Orca data

$3,000
$0$5K$25K$50K
App age

Leave a field blank to skip it. Nothing you enter leaves your browser.

Overall

TOP 10%

1 metric scored

Your Orca stage

Launch · $0

free to $5,000 MTR

Store commission at 30%

$900/mo

if all revenue goes through the stores

  1. Monthly revenue, one year after launch

    $3,000

    Benchmark

    median $72 · top quartile $429 · top 10% $2,574

    Across all categories; Photo & Video leads category medians at $124.

    TOP 10%

WHAT TO DO WITH THIS

At this revenue Orca costs nothing. Use the free stage to get one entitlement working across the App Store, Google Play and a Stripe checkout, so the web is already wired in when you need it.

Run the cost calculator

SOURCES · REVENUECAT STATE OF SUBSCRIPTION APPS 2026 · ADAPTY STATE OF IN-APP SUBSCRIPTIONS 2026

02 · THE MARKET

What the reports say, in four numbers.

REVENUE AT ONE YEAR

Median $72 a month

Top quartile above $429, top 10% above $2,574. Most apps are small; a few are not.

MILESTONES

4.6% reach $10K

Within two years of launch, 17.3% of apps reach $1,000 a month, 4.6% reach $10,000 and 1.7% reach $25,000.

CONCENTRATION

Top 10% take 94.5%

The top tenth of apps take 94.5% of all subscription revenue, up from 92.7% two years earlier.

PRICE POINTS

$5, $10, $30

The most common weekly, monthly and yearly prices. Medians: weekly $5 to 5.90, monthly $8, yearly $34.80.